How we work
Advanced data analysis means going beyond traditional reporting and Business Intelligence systems. We use advanced analytics, prediction and machine learning to help our customers in solving everyday business problems such as maintaining a high level of customer care, increasing sales and optimising their business processes.
Our Data Science team is a group of interdisciplinary consultants specialising in increasing the efficiency of business operations through analytics.
How we helped
Our client operating on the retail market and implementing a large number of marketing campaigns had a problem with effectiveness. The main issue was an appropriate selection of the group of clients to whom the campaigns were addressed. The cost factor was also significant: a large part of the campaigns was not profitable.